Emana Antia — Digital Marketing Strategist in Scotland

Marketing Manager delivering end-to-end growth: go-to-market planning, brand strategy, SEO/SEM & social, web/UX experimentation, marketing automation, and dashboards that tie pipeline to ROI.

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Emana Antia — Digital Marketing Strategist in Scotland

About Emana

I’m Emana Antia (CIM Associate Member) — a Marketing Manager with 6+ years of experience building full-funnel strategies for private healthcare, occupational health, and technology brands. I combine SEO-led content, HubSpot + automation, and AI-powered workflows to drive measurable growth.

Award: Best Overall Student — MSc Digital Marketing, Robert Gordon University (2023)

Toolbox: SEMrush, Ahrefs, Google Search Console, GA4, GTM, Looker Studio, HubSpot, Zapier, WordPress, HTML/CSS/JS, Hotjar, Google Ads, Meta Ads, LinkedIn Ads, Adobe CC, Figma.

Approach: Data first, human-centred UX, conversion obsessed

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Proven Results (selected)

increased in online appointments and –15% admin workload via AI integration

increased in organic traffic from an SEO-led content strategy

increased in social growth and +20% sales uplift from integrated digital campaigns (AspireHub)

Skills & Tools

SEO & Content Growth

Technical/on-page SEO, keyword strategy, content roadmaps
Landing pages, blogs, and conversion copy aligned to search intent
Analytics dashboards with KPIs your leadership cares about

Marketing Automation & CRM

Set up and manage HubSpot for clinic contact centres — optimise service workflows, enhance patient communications, and improve team efficiency with tailored CRM and automation
Lifecycle mapping, lead scoring, pipeline governance, email nurture
Chatbot and live chat to capture leads and book appointments

AI for Marketing & Operations

Expert AI skills & AI automations for content workflows, lead routing, and reporting
Predictive insights for audience targeting and campaign optimisation
Responsible AI guidelines and QA to keep outputs accurate

Social Media & Campaigns

Organic + paid social strategy and content systems
Creative assets: brochures, flyers, scripts for short-form video
Webinar and event promotion funnels

Website & UX Management

CMS management and performance optimisation (speed, schema, tracking)
UX audits, CRO testing, site governance and accessibility

Senior Digital Marketing Manager in Scotland

Website & UX Management

I lead end-to-end Website & UX Management—from audits, IA, and wireframes to launch and CRO—using a CMS-agnostic approach. I build high-performing sites on WordPress and I’m equally comfortable hand-coding accessible HTML/CSS/JS for precision and speed. Beyond those tools, I work across modern builders and custom stacks, optimise Core Web Vitals, implement schema.org structured data, and configure GA4 with clean event tracking and tag governance. I run A/B tests, heatmaps, and funnel diagnostics to remove friction, ensure WCAG accessibility, and translate complex services into intuitive journeys and appointment flows—driving measurable lifts in conversion and organic traffic.

Senior Digital Marketing Expert in Scotland

Latest Insights

Practical guides on SEO, content, UX, CRM, and AI—built for results.

Dental SEO in the UK: 7 Proven Strategies Private Dentists Can Use to Attract More Patients

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A practical guide to dental SEO in the UK. Discover 7 proven strategies private dentists…

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Content Marketing for UK Healthcare: Building Trust Through Education

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Google Ads for UK Healthcare: Boosting Visibility and Patient Bookings

August 21, 2025

Learn how UK healthcare providers can use Google Ads to boost visibility and increase patient…

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SEO for Dentists in the UK: How to Attract More Local Patients

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Learn how SEO for dentists in the UK can help attract more local patients. Discover…

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Frequently Asked Questions (FAQs)

Looking for a Senior Digital Marketing Manager in Scotland who blends content, automation, UX, and analytics to drive measurable growth? These FAQs cover services, process, pricing, timelines, and tools—optimised for real searcher intent.

What can you offer?

I provide SEO u0026amp; content strategy, HubSpot CRM u0026amp; automations, AI-powered workflows, website u0026amp; UX management, analytics (GA4), and multi-channel campaigns for healthcare, tech, and education brands.

Do you specialise in healthcare marketing?

Yes. I’ve led growth for u003cstrongu003eprivate healthcare u0026amp; occupational healthu003c/strongu003e—building SEO-led content engines, appointment funnels, and compliant patient communications that increase bookings and reduce admin time.

Can you set up and manage HubSpot for a company?

Absolutely. I handle u003cstrongu003eHubSpot implementation, pipelines, service SLAs, inbox routing, templates, sequences, chatbots,u003c/strongu003e and u003cstrongu003ereportingu003c/strongu003e—optimising workflows, improving patient communications, and lifting team efficiency.

What AI and automation do you implement?

I design u003cstrongu003eAI-assisted content workflowsu003c/strongu003e, u003cstrongu003elead routing u0026amp; prioritisationu003c/strongu003e, u003cstrongu003epredictive segmentsu003c/strongu003e, and u003cstrongu003eautomated reportingu003c/strongu003e—with governance, human review, and healthcare-safe practices.

How do you improve SEO rankings and organic traffic?

Through u003cstrongu003etechnical fixesu003c/strongu003e, u003cstrongu003esearch-intent contentu003c/strongu003e, u003cstrongu003einternal linkingu003c/strongu003e, u003cstrongu003eschema markupu003c/strongu003e, u003cstrongu003eE-E-A-T signalsu003c/strongu003e, and u003cstrongu003eauthority buildingu003c/strongu003e. For clinics, I map local and service-led keywords to high-converting pages and structured FAQs.

Do you work with WordPress and Elementor—and can you code?

Yes. I manage u003cstrongu003eWordPress/Elementoru003c/strongu003e sites for speed, accessibility, and conversion—and I also u003cstrongu003ehand-code accessible HTML/CSS/JSu003c/strongu003e when custom components or performance gains are needed.

Can you integrate a website chatbot with appointment booking?What is FAQ?

Yes—chatbots can u003cstrongu003epre-qualifyu003c/strongu003e, capture contact details, and hand off to booking systems or contact centres, leading to u003cstrongu003ehigher conversionsu003c/strongu003e and lower admin workload.

Do you set up GA4 and dashboards?

Yes. I configure u003cstrongu003eGA4u003c/strongu003e, consent-aware tracking, events, and u003cstrongu003eLooker Studio dashboardsu003c/strongu003e so stakeholders see real KPIs: leads, bookings, CAC, and ROI.

What’s your delivery process?

u003cstrongu003eDiscover → Audit → Strategy → Build/Implement → Measure u0026amp; Optimise.u003c/strongu003e I work in u003cstrongu003e2–4 week sprintsu003c/strongu003e, with clear roadmaps, owners, and KPIs.

Ready to grow?

Have a brief, results-focused project in mind—or a bigger growth plan? I’d love to help.

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